Nodes of Design#35: Experimental Process in Type by Yomar Augusto

Yomar Augusto is a Hybrid Creative and Director of Tooya; Yomar has more than 15 years of experience working in Brazil, Europe & the United States and with Masters in Type Design at the Royal Academy of Art in The Hague, The Netherlands. Yomar had worked with global brands like Nike, Coca-Cola, Google, C+P, TBWA, Ogilvy, and many more.

Yomar also taught Typography for Advertising at the Willem de Kooning Academy in Rotterdam and  Bauhaus University in Germany. The Fashion Institute of Technology and The School of Visual Arts in NYC. He has also held several experimental calligraphy and book art workshops in many countries. He has also presented commercial and conceptual projects with solo exhibitions in Asia, Europe, North & South America.

In this episode of Nodes of Design, Yomar shares insights on the experimental process/approach. We spoke about different approaches to a traditional way and how to do strategies for your process. We discussed the experimental method regarding type and What are the various ways to get off a creative block and improve or change their visual vocabulary.

Takeaways - What is the experimental process in type, How to find the right approach for experimentation, ways to get out of the creative block, and How to improve visual vocabulary.

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.