Off The Record - The DJ Podcast by Crossfader Ep 146 The Mind behind Songstats & DONT BLINK - Oskar Eichler
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Aug 21, 2025 Oskar Eichler, co-founder of 1001Tracklists and Songstats, shares his journey from bedroom DJ to key player in the electronic music scene. He discusses the evolution of his YouTube channel, navigating challenges like the adpocalypse, and how 1001Tracklists empowers artists and fans through setlist tracking. Oskar also shares insights into his duo, Don’t Blink, revealing their creative processes and strategies. Additionally, he highlights tools like Playlist Check that enhance transparency and support for artists in today's competitive market.
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From YouTube To Shanghai Club Resident
- Oskar moved to Shanghai after school, managed a label and was resident DJ at Mint, warming up for artists like Chris Lake and Benny Benassi.
- He later left Shanghai, moved to Bali and built a studio with Alex where Don't Blink and Songstats now operate.
YouTube Wild West Built His Early Network
- As a teen Oskar grew themed mix channels on YouTube to over a million subscribers and monetised via label licensing deals.
- He later sold the channel amid YouTube policy shifts and used the proceeds to fund new ventures.
Mapped Tracklists Power Broader Analytics
- 1001Tracklists is a community-driven database mapping DJ setlists so each track links to where it was played.
- That mapped data became foundational for building Songstats and other analytics tools.