1. During times of disruption, innovative ideas and business models can emerge as new needs are identified and met.
2. Necessity and resiliency often drive people to start their own businesses during difficult times.
3. Defining success based on individual needs and goals is crucial, rather than conforming to traditional business models.
4. Productivity should be seen as energy management, prioritizing activities that preserve and grow one's energy.
5. Focus on maximizing the things within your control, such as your own story and audience connection.
6. Allocate time for side projects and experimentation to explore new opportunities.
7. Building a successful newsletter requires defining the audience and value.
8. Create a concise and engaging newsletter that provides valuable content in a manageable format.
9. Consistently produce content by centering each issue around one key idea.
10. Keep evolving and exploring new directions to meet the needs of your audience.

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