#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance.
Matt and Aditya cover:
- Why marketing metrics should translate performance into a common language the business understands
- The four buckets of metrics every B2B team should track
- How often you should be reporting on metrics
- The exact 7 metrics Aditya uses to report up, down, and across the org
Timestamps
- (00:00) - – Intro to Aditya
- (04:19) - – Why communicating marketing’s impact is a challenge for many teams
- (06:55) - – The importance of using a common language when reporting to leadership
- (09:33) - – Breaking marketing metrics into four key buckets
- (12:48) - – How pipeline coverage connects marketing to revenue
- (15:17) - – Reporting on efficiency: CAC, cost per opportunity, and more
- (18:32) - – The role of awareness metrics and how to contextualize them
- (23:11) - – How marketing and sales alignment can be measured effectively
- (25:40) - – The 7 core marketing metrics Aditya reports on regularly
- (29:23) - – How often should marketing be reporting metrics?
- (32:07) - – Dashboards, recurring meetings, and what execs actually care about
- (34:59) - – Advice for first-time marketing leaders on building reporting habits
- (37:13) - – Why clarity beats complexity when it comes to data
- (39:55) - – Final thoughts
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