#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance.
Matt and Aditya cover:
- Why marketing metrics should translate performance into a common language the business understands
- The four buckets of metrics every B2B team should track
- How often you should be reporting on metrics
- The exact 7 metrics Aditya uses to report up, down, and across the org
Timestamps
- (00:00) - – Intro to Aditya
- (03:46) - – Why communicating marketing’s impact is a challenge for many teams
- (06:22) - – The importance of using a common language when reporting to leadership
- (09:00) - – Breaking marketing metrics into four key buckets
- (12:15) - – How pipeline coverage connects marketing to revenue
- (14:44) - – Reporting on efficiency: CAC, cost per opportunity, and more
- (17:59) - – The role of awareness metrics and how to contextualize them
- (23:08) - – How marketing and sales alignment can be measured effectively
- (25:37) - – The 7 core marketing metrics Aditya reports on regularly
- (29:20) - – How often should marketing be reporting metrics?
- (32:04) - – Dashboards, recurring meetings, and what execs actually care about
- (34:56) - – Advice for first-time marketing leaders on building reporting habits
- (37:10) - – Why clarity beats complexity when it comes to data
- (39:52) - – Final thoughts
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