EntreArchitect Podcast with Mark R. LePage cover image

EA515: Magnus Ström - The Business Behind the Design of Ström Architects

EntreArchitect Podcast with Mark R. LePage

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Building a Niche Practice

This chapter explores the speaker's journey in the architecture industry, from early experiences to setting up their own practice. They discuss how focusing on a specific market for single-family, high-end custom modern homes led to awards and brand building. The chapter also emphasizes the importance of creating a portfolio of renderings to showcase work and establish a reputation.

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