Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.
Zach and Natalie cover:
- How to build a buyer-focused product launch by understanding and addressing your buyer’s key challenges
- The power of video content in creating engaging and effective product launch campaigns
- Best practices for collaborating with sales teams to develop impactful sales enablement materials
Timestamps
- (00:00) - - Intros
- (06:03) - - How to Launch Without the Product
- (08:38) - - Refining Insights for Successful Product Launches
- (14:56) - - Content and Privacy Regulations
- (16:10) - - Crafting a Buyer-Centric Positioning Strategy
- (20:22) - - Strategic Startup Audio Feature Launch Approach
- (27:25) - - Working with B2B Influencers
- (32:42) - - How to Approach Sponsored Content in B2B
- (36:40) - - Measuring Engagement on LinkedIn
- (43:25) - - Communicating with Sales
- (51:43) - - Improving Buy-In and Time Management for Launch Success
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
