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19min chapter
#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor
B2B Marketing with Dave Gerhardt
Mastering B2B Product Launches
This chapter explores the complexities of successful product launches in a B2B context, emphasizing the critical roles of market research and buyer insights. It highlights the importance of collaboration between sales and marketing teams, detailing strategies for aligning messaging with buyer needs. Real-life examples and practical tactics are shared, providing valuable guidance for listeners preparing for their own launches.
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