324 Selling From The Heart by Larry Levine
The Marketing Book Podcast
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Salespeopleiit's About Content
"Salespeople must know ten times the content that the buyer or their clients. Formal education will make you a living. Self education will make your fortune," says Larry Flynt, author of "The Salesman's Guide to Making It in The Retail World"Flynt: Most salesraps are in a failing grade when it comes to educating themselves. Why is that happening? And and what are the successful ones doing? They don't want to do the work.
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