The Importance of Canadian Content in Quebec

Why does it matter if we have or promote Canadian content? I see it basically as part of having a living culture. If you don't have at least some stuff that's being made at home in your local market, you're not a very dynamic or creative culture. The old joke in the Canadian television industry is Canada makes fantastic TV. They do it in LA. It's both economic and social importance. That people feel something is happening here. You don't just always have to look elsewhere for action.