Cutting the Curd cover image

Going "All In" on Cheese

Cutting the Curd

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Behind the Cheese Counter: From Lead Monger to Partner

Matthew Rose, a seasoned cheesemonger, shares his journey from novice to partner at Fairfield Greenwich Cheese Company, reflecting on the store's growth, cheese selection strategy, and customer trends. The chapter explores the intricacies of managing a cheese inventory, curating a diverse collection, and adapting to customer demands influenced by viral recipes and social media. It emphasizes the importance of expertise, ambiance, and a passion for cheese in running a successful cut-to-order cheese shop.

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