i think a lot of people might be sitting here saying, well, what can i individually do? Well, maybe there's not a direct roll in this, but i think just if you take the concept of upstream thinking and you just look it in applied to your own life. There is a european nation that has basically eliminated the problem of teen age alcohol and substance abuse. In icelandic ten age culture, if someone is like a binge drinker or a frequent drug user, they did this with explicit upstream intent. They got together a group of politicians and academicsd and parents, nd and school leaders. It was an extraordinary way to reframe the situation.
Dan Heath is the co-author, along with his brother, Chip, of four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. The Heath Brothers’ books have sold over three million copies worldwide and been translated into 33 languages. But, interesting, separated by 10 years, the two weren't super close until they began to collaborate later in life. Their work has transformed not only the lives of millions of readers, but along the way, two brothers as well. Dan’s new book - his first solo release - Upstream: The Quest to Solve Problems Before They Happen (https://amzn.to/3hmfMC7) debuted in March 2020 and was an instant Wall Street Journal bestseller. Dan is a Senior Fellow at Duke University’s CASE center, which supports entrepreneurs who are fighting for social good. He lives in Durham, North Carolina.
You can find Dan Heath at:
Website : https://heathbrothers.com/books/upstream/
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