The Evolution of Premium Products in Mainstream Retail with Marcel Bens, CEO of Emil Capital Partners
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Navigating the Challenges of Brand Discovery
This chapter explores the challenges faced by investors and marketers at large expos like Expo West, focusing on the transition from discovering new brands to reconnecting with familiar contacts. It highlights consumer trends in the food and beverage industry, emphasizing metrics for selecting 'better for you' brands amidst a crowded marketplace. The discussion also covers the engagements with founders and the intricacies of direct-to-consumer brands transitioning to retail, stressing the need for sustainable growth and consumer retention.
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