
How not to hire a psychopath
FT Start-Up Stories
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How to Start a Business in the UK
We knew we didn't have a business unless we could sell this thing over the phone. So we built the product, got it sort of working, hired our first person and got our first customer in about 12 months. We started in a flat and then rented an office actually because we thought, well, we better be grownups and have an office if we're going to hire someone. And so that customer, first customer, still a customer, we haven't told them that our first customer. Well, I'm sure they thought we were much bigger than we were. It's really important to project that, you know, I mean, people say fake it until you make it. But
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