Apple vs Epic Special: 27% fee, new guidelines & creative solutions with workarounds
two & a half gamers
Exploring Optimization Strategies for App Monetization
Exploring the monetization manager's perspective on using parameters, cookies, and multi-website conversion to track users and guide them towards earning discounts for in-app purchases, highlighting the importance of finding solutions.
This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/w_BnrBMFSOQ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Check: https://mobilegamer.biz/apple-moves-to-quash-us-web-shop-uprising-with-scare-screens-and-a-27-cut-of-all-iaps/ --------------------------------------- Summary In this emergency episode, Matej, Felix, and Jakub discuss the recent Apple versus Epic legal battle and the implications for app developers. They explore Apple's new guidelines allowing in-app purchases to include links to external websites but with a 27% commission fee. The hosts delve into the challenges and potential workarounds for developers, including the scare screen and user experience issues. They also discuss the impact of the DMA regulation and the possibility of alternative app stores. The episode concludes with a call for creativity and innovative solutions in navigating Apple's policies. --------------------------------------- Agenda 00:00Introduction and Background
00:38Apple's New Guidelines
02:31The Twist: 27% Commission
03:14Exploring Different Perspectives
05:11The Impact of the DMA Regulation
06:10Creative Solutions and Workarounds
07:21The Scare Screen and User Experience
08:26Additional Requirements and Challenges
09:36The Potential for Discounts and Savings
10:47The Financial Motivation for Apple
12:58The App Store's Revenue Impact
16:18The Future of App Store Policies
18:51Final Thoughts and Call for Creativity --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Apple's new guidelines allow in-app purchases to include links to external websites, but with a 27% commission fee.
Developers are exploring creative solutions and workarounds to minimize the impact of the commission fee.
The scare screen and user experience issues pose challenges for developers in implementing external links.
The future of app store policies remains uncertain, with the potential for alternative app stores and regulatory changes. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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