Marketing Material Review: Enhancing Engagement and Clarity

This chapter reviews marketing materials submitted by contractors, highlighting the elements that succeed and those that fall flat. It emphasizes clarity in calls to action and the value of showcasing completed projects, alongside design advice to enhance marketing visibility and engagement.

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In this episode, Tom reviews real marketing materials submitted by contractors in The Contractor Fight Facebook group. He provides a no-BS analysis of websites, vehicle wraps, door hangers, and social media posts, giving praise where it’s due and tough love where it’s needed. Tom emphasizes that while his opinions are subjective, results are what matter—and shares practical advice on making marketing materials more effective.

Watch this episode on YouTube and see the marketing materials Tom is reviewing- https://youtu.be/Y8KklG8fwsQ

In this episode, Tom discusses:

00:00 – Introduction to reviewing marketing materials and the importance of results over opinions
00:55 – First review: Randy's website — missing clear calls to action and the importance of showcasing finished work
03:37 – Reviewing Becca's playful social media video and its impact on branding
05:01 – Critiquing Austin’s yard signs and the overuse of generic construction icons
05:40 – Alan’s door hangers: the problem with cluttered designs and hard-to-read fonts
07:56 – Derek' vehicle wrap : bold but Tom’s thoughts on using tools in logos
08:25 – Kevin and Shatoia’s marketing handout: the issue with overcrowded layouts and focusing more on client testimonials
09:21 – Edward’s vehicle wrap: extremely busy design and confusion over the company name
10:40 – Steven’s business card: clean and simple with minor suggestions for patriotic color accents
10:51 – Connor’s website: solid effort with advice on emphasizing calls to action and adding personality
13:06 – Reviewing Legacy’s website: good call-to-action placement but needs better color contrast for buttons
14:58 – Key marketing takeaways: clear messaging, simplicity, showcasing finished products, and visible calls to action
16:33 – Final thoughts: marketing is subjective but aim for clarity, simplicity, and emotional connection
16:48 – Introduction to the new Leads on Demand marketing course

Resources:

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