How Do You Approach Negotiation When You're Selling Your Company?

Selling your company is one of the highest stakes negotiations you're going to do right. You don't get a lot of reps at doing this so it's hard to get good because you do it never done if you're lucky once every few years. We brought more people to the party as soon as we knew someone was interested and then found three or four more interested people to put them against each other to talk to kind of practice by the way i should say that wasn't the initial instinct that i think most people have.