At the Edge cover image

Using AI and data to make immersive art

At the Edge

CHAPTER

Immersive Art Experience: Engaging the Mind and Body

This chapter explores the impactful convergence of technology and art at a groundbreaking exhibit in MoMA that drew nearly 3 million visitors. It emphasizes how the immersive experience fostered deep reflection and connection, supported by research measuring heightened engagement through brain and body signals.

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