What's the Data Star on Cash Flow?

A lot of those metrics are prefaced on, okay, well, how much are we actually getting promotion from Apple or from Google to launch this title? Is there a license associated with it? And what type of acquisition do we expect from association with that brand? So, I mean, that really depends if you're talking mobile or on, on console, right? Because up front, mobile is very, very difficult because the problem is discovered. There's so many apps that are launching your app stores on any given day, let alone week, month, year, et cetera,.