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5min chapter
This Singing Couple is Making It by Diversifying their Business and Writing Great Songs
The New Music Business with Ari Herstand
Harnessing Organic Success through Social Media Strategies
This chapter explores the surprising international success of the speakers' song, especially its impact in Africa. They share insights on their marketing strategy, focusing on influencer campaigns and engaging content creation that boosted the song's visibility on platforms like TikTok.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode