Innovative Engagement in Modern Politics

This chapter explores creative strategies individuals are using to engage audiences on platforms like TikTok and YouTube, focusing on the journey of twin brothers in mini-golf and a YouTuber's pivot to coffee content. It also examines the impact of Elon Musk's unconventional approach to political events, emphasizing the urgency of voter registration in battleground states and innovative initiatives like the 'Elon lottery' aimed at energizing young voters. The discussion reflects on the interplay between political theatrics and actual voter turnout, highlighting the need for strategic action in electoral participation.