The Importance of Long-Term Evidence in Investing

Long-term evidence is the best guide we have to investing and diluting risk. The longer you hold shares for, the more likely you are to get this average result that the evidence shows from the past. You can't bet on small company shares now; they might go down by 20 or 30 percent in a year. Rule number five is phone a friend, especially when times are taxing. And again, all the evidence suggests that that is a hugely important contributor to investment outcomes.

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