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I Love Numbers, and I Love That
Big numbers don't mean squat if they're not engaging with your content. What matters the most is to have highly engaged people that will advocate on your behalf, share your stuff, buy your stuff. Enjuday wat is such a good example. One of the first businesses that i created, i grew the insgram account for it, it was in the tens of thousands before i even products. And i then launched the products, and it was absolute crickets. I had obtained this huge audience of people who just worn the right audience,. It was really tough for me to sell stuff.