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17min chapter
#402 B2B Web Design Best Practises To Convert More Leads
Breaking B2B - B2B Marketing & Demand Generation Podcast
Designing for Your Audience: B2B Web Pitfalls
This chapter addresses the challenges businesses face in designing their websites, particularly the risk of letting personal biases overshadow audience needs. It emphasizes the importance of understanding target clients through effective customer research and clear messaging to enhance user experience and conversion rates. By focusing on audience insights and genuine engagement, organizations can create more impactful online presences that resonate with potential clients.
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