I'm resistant to the idea that the Trump story, the story of the rise of the global far right is mostly a media story. But I do think you're right about this. This is a problem that's not just of the digital era. It goes really back to the commercialization of the news business especially in the age of mass media and television. Lots of journalists have this romantic fantasy in their heads about what we're doing here. We are pushing a product and that product has to sell.

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