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45: Positioning Is Where It's At

The Bootstrapped Founder

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How to Build a Community of Developers and Hackers

If you don't have techno technical background, just disregard this at this point. But if you are a developer and your building things for people in a non developer space, the kind of things that you know may by far exceed the things that people in that other space understand. So what i recommend here is to really embrace the kind of community and listen to how they communicate. It'sa, it's a time honored marketing technique as well, to mirror the communication style and the choice of words and phrases of a community.

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