How to Fix Doubts in an Editorial Meeting

A good editorial team, everybody brings a unique point of view. We never really know whether everything is going to hit or some are going to hit but from that first set of reads you get a sense it's somewhat of a microcosm of the larger reading population. Once we know that we want to buy it we do have to run a P&L which is a profit and loss spreadsheet where we look at how much it costs internally to publish something. It could certainly be on the cover of the book review and it could certainly get massive critical acclaim. The valuation system doesn't really change either way when an offer gets made. If there is an auction happening then an agent in control of