38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
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What if This All Goes Wrong?
80% of qualified opportunities end up choosing to make no decision. That's because the customer has retreated back to their current way of working. All prospects have anticipated regret when they're thinking about a new partner or solution. The reason why prospects often also fall away from doing a deal is because they're confused, they're overwhelmed with choice overload.
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