The YouTube Effect, With Alex Winter
Techdirt
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The Power of YouTube
YouTube is really about a parasocial relationship between a content creator and an end user. And that's really where its power is. I think that's why they were adamant about monetizing it the way that they did. But 100% the experience of YouTube is what you and I are doing. We're looking at a webcam, we're talking to each other. It's that parasocial kind of, not a ruse, but the, the illusion of intimacy"
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