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Episode 256: The Business of UX Writing with Yael Ben-David
UI Breakfast: UI/UX Design and Product Strategy
How to Make the Most of What You Have
Small to medium sized SaaS companies can't afford any house UX writer, but would like to establish some of those systems and processes. So I actually think that those people are one of the target audiences for this book because these are businesses that need to make the most with what they've got. If you take away all the strategic stuff, let's say they only have the bandwidth to think about micro copy, micro copy is generally very cheap.
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