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Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Brand Growth Heroes

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The Impact of Brands on Consumer Behavior

Verlinvest has built up Vitacoco from a $1 million brand to a business that's now IPO'd in the US. And we have a toilet paper brand, actually, which we should also talk about an Australian brand called Who Gives a Crap. It is a direct to consumer brand doing a sustainable household paper alternatives. The bigger it gets, the more good it does - and who gives a crap? We're starting with problems. What problems are these brands solving? Once you do that, you get into a self-reinforcing cycle where you can actually make these problems, make people aware of these problems.

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