Movie Pass

It's similar to the air line and the hotel industry where you have an aggregator that allows you to move inventory more efficiently, without needing to go through sals or this or that. The theatres want some way to be able to move their own traffic and kind of control their own destiny. And then t the third part was the studios who said, how do we get more people to see our movies? So we're not going to change the destiny of a marvel titele, right? We don't changing the life of spider man.