I think some of that is we feel like whatever our personal sort of experience or anecdote was. We mistakenly want to generalize that for everyone as the only possible solution. It's unfortunately that's not sexy to sell online. And I think people need to just be able to have fun with it. Otherwise it's going to be leg work all the time and you can only prefrontal cortex your way through that for so long before you're going to. What do we always say? You never rise to the occasion.

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