How to Save Time and Energy in the Launch of a Product or Service

Riht: The sooner something's out, the more eyes you get on it. Riht: You can scare yourself into not launching forever,. There'll always be some edcaton you can invision in your head might plausibly happen. If you're not uncomfortable by the time you're launching, it's way too late to give you permission to say, like, i think we really need this thing.