Measured Opinions #9: Is attribution modelling important?
The Measure Pod
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The Difference Between Data Driven Attribution and Algorithm Based Modelling
Data driven attribution avoids that issue. But if you're going to do it with in the g a three 60 functionality, the rese a major dra back which is the fact that it's quite black box. You don't get to see exactly what it's doing. And there is some documentation around the modelling, but it's vairly limited. Towa: "You're almost kind of chasing after this holy grail... It's about making the most at every step"
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