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Ranking 2023's Top 6 Marketing Strategies
Marketing Against The Grain
The Third Way That the AdWords Business Is Under Attack
The AdWords business is under attack in two directions, right? Google and Metas combined market share is lower than it has been since 2014. It's sub 50% of the online ad market share because they're just becoming way more channels between popularity of video,. Like YouTube, TikTok, towards a digital ad at home with companies like Uber and DoorDash coming up doing more advertising. The trend towards mobile and the fact that chat will work much better in mobile than search engines or those ad platforms is another kind of interesting wrinkle.
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