I'm going to end up announcing the name of this ghostwriting agency over the next few days. I believe that we can get to 15 clients or a million dollars in ARR in the next month. But here's the million dollar question about the business right now: When should I bring on a CEO for this business? And it's not an obvious answer. There is a good argument to be made for why it's too early to bring on aCEO.
Alex Lieberman (@businessbarista) walks through his thought process of hiring a CEO for his content agency business. The issue is, is it too early to bring on a CEO? Hiring a CEO early on gives the opportunity to shape the mission and vision of the business. But hiring a CEO before product-market fit can put the business in a precarious situation.
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Alex Lieberman (@businessbarista)
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