How to Choose the Right Sport Star for Your Product
Our target markets are in the UK and the US. We need someone who both Americans and Britons really like. Our target customer is kind of special. How about choosing someone from a sport where it's normal to be heavy? American football, for example. Heavy, but agile. Overweight, but strong and fast. You know what I mean? Right. Now let's go through the dialogue again and look at the language used to make suggestions. Let me think about this. Shall we try to find someone in golf? That's popular in the US and in the UK. And that way we can kill two birds with one stone. Yeah, I think that's worth trying.
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Episode notes
Welcome back to Business English Pod. Today’s lesson is the first in a series about making and responding to suggestions in meetings in English. This is part of a broader project to take another look at some of our older lessons.
Solving problems and coming up with ideas in groups is a big part of work. Succeeding in business means participating effectively in these kinds of group meetings. And to do that, you need to know how to make and respond to suggestions. It’s no use having a good idea if you can’t express it!
In this lesson, we’re going to focus on how to make suggestions. We’ll look at several different expressions we use to suggest ideas. Expressions like “one possibility,” and “maybe,” and “how about” are essential when you want to make suggestions in a meeting. And it’s good to have lots of different expressions for different situations.
In today’s dialog, we’ll hear a conversation between four people who work in marketing for a sports shoe company. They are discussing a new ad campaign and coming up with ideas for a “spokesperson,” or a famous person to advertise their new shoes. In their conversation, they use lots of expressions for making suggestions.
Listening Questions
1. What words does Sven use to introduce his suggestion of using a famous business executive?
2. What suggestion does Miguel introduce with the word “perhaps?”
3. How does Charles introduce his suggestion of choosing someone from a sport where it’s normal to be heavy?
