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16min chapter
Hall of Fame: Spencer Ivey
30 Minutes to President's Club | No-Nonsense Sales
Mastering Product Demos and Negotiations
This chapter focuses on effective techniques for engaging audiences during product demonstrations while emphasizing the importance of collaboration between account executives and solutions engineers. It discusses effective questioning strategies and highlights the significance of addressing customer problems, as well as the importance of negotiation tactics during pricing conversations. The speakers also stress the value of allowing room for objections and enhancing communication with prospects to foster better engagement and commitment.
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