3min chapter

Lenny's Podcast: Product | Growth | Career cover image

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Lenny's Podcast: Product | Growth | Career

CHAPTER

The Viral Spread of Misinformation: A Hoax Encounter

This chapter explores the rapid spread of misinformation surrounding an app mistakenly linked to human trafficking. It highlights the challenges faced during attempts to rebrand the app amid overwhelming negative publicity and backlash.

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