3min chapter

Think Like An Economist cover image

S E44: Entry, Exit and Long-Run Profitability - How to get ahead in the Market

Think Like An Economist

CHAPTER

How to Start a Coffee Shop in Sacramento

Economists: People tend to start businesses when they smell profits. In sacramento, the same logic works elsewhere. New businesses will keep opening up in a market as long as they think they can make profit. The fact that there is profits is what's going to destroy your profits.

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