Why Is It So Important for Marketers and Entrepreneurs to Go to Events?

LZ Granderson: Why was it important for you to go to those events and why is it so important for marketers and entrepreneurs at NDS events? LZ: The first thing was I thought to myself, all right, Cleveland, San Diego. And a lot of times people go to events to not just experience the event, but also to experience what the city has to offer," he says. "There is something magical about actually meeting people in person that is hard to describe"