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How to Ride a Wave
When Google killed off universal analytics, it was a lot. We actually sent Google headquarters a cake thanking them for GA for because it feels like Google is wants to just not have SMBs as customers for analytics. And we're like, yeah, I think fathom over here. Perfect position. Like we can't even control that. But if you can capitalize on it, then perfect. It's possible to paddle out for a wave that's not going to last very long.