The Senior Director of Innovation and Design for Worse Than Sporting Goods

Shay is the senior director of innovation and design for worse than sporting goods. She says she was hired as part of a shift to focus on racket sports, particularly tennis. "The company knew that they needed to do something different," Shay tells CNN iReport. The world's leading companies use feedback loops agile research platform to get rapid consumer feedback. Request a demo at baloop dot com.