How to Craft and Define Your Brand

The word “brand” has become ubiquitous. Everyone seems to be building a brand, staying on brand, or protecting their brand. A brand is nebulous, but is the marriage of words, images, feelings, and associations people make with you. Did you know that UX researchers and aspiring UX researchers also have a professional brand and this branding can be the difference between getting your dream job or landing your dream client, but how do you create and craft your brand as a researcher?