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6min chapter
Anti-interoperability, vendor lock-in, and high switching costs (with Cory Doctorow)
Clearer Thinking with Spencer Greenberg
How to Reduce the Cost of Switching to Facebook
When the web was getting started, everything on the Internet that normal people used was already organized through a thing called Gopher. That's when they standardized the Office file formats. The whole history of technology is just people bootstrapping new firms and new services by encompassing it with interoperable products.
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