Ecommerce Playbook: Numbers, Struggles & Growth cover image

2025 Guide to Profitable META Media Buying

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Re-engaging the Lapsed Customer

This chapter explores innovative strategies for customer segmentation in media buying, emphasizing the importance of targeting lapsed customers as potential growth opportunities. By leveraging data insights, businesses can craft tailored messaging to re-engage these customers, thereby redefining traditional marketing approaches.

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