While my competition was sleeping, taking vacations, and riding the wave of the end of their webinars, I was up at 2 a.m. making bank.

This is because for 2 weeks straight, I was willing to do what my competition wasn't, and to do something impossible for my audience.

In this video, I cover how I stayed awake until 2 a.m., the very end of my webinar, and how doing what your competition isn't willing to do can show customers you care and give you an edge that can help you win.