4min chapter

Bonanza: Product Growth cover image

Ep. 43: Catalysts of Change: The True Role of a User Researcher with Nikki Andersen

Bonanza: Product Growth

CHAPTER

The Importance of Research

I always ask what impact can research have where we are right now. If somebody tells me essentially, well, we have this design already, we're not going to change the design really, we just want to make sure that the design is okay validation. Then what I do is I give them two options of which they use. And if you've done previous research on this design? And if you have, can I take a look at it and see what it's like? Fair enough. But only if you are ready to completely tear down everything that you ever thought of. It might be a possibility that nobody needs this. So it's up to you wherever you are with this. You

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