Ecommerce Playbook: Numbers, Struggles & Growth cover image

Compass Explained: The Next Evolution in Creative Strategy

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter explores the Compass tool that enhances the planning of creative strategies using the ultimate brief. It also addresses the transition to authentic content in advertising, the role of influencer marketing, and introduces Saral as a solution for managing influencer relationships.

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