In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:

• Experimentation as a concept in consumer products;
• Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team;
• The tools needed for experimentation;
• How to ensure that experiments don’t conflict with or negate each other;
• Pricing experimentation;
• The most severe mistakes teams make with experimentation.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.