This chapter explores the significance of digital ordering at Wingstop, which currently accounts for 70% of sales, and discusses their goal to enhance the digital experience through the My Wingstop platform. It also delves into the company's franchise model, financial health, and aggressive expansion plans, while addressing risks such as franchisee relationships and rising food costs. Additionally, the chapter provides insight into the financial valuation of Wingstop, the CEO's background, and the overall growth potential of the brand.